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Campaign Overview

Cole Haan is a prestigious American lifestyle and luxury brand founded in Chicago in 1928, offering premium footwear, apparel and accessories for men & women. Recently they launched an e-commerce site in Hong Kong and are looking for a conversion-driven digital marketing strategy to drive brand exposure and online revenue acquisition.

Campaign Objectives

Aiming to target audience who are interested in fashion, shopping, and shoes wear, we leveraged various marketing channels for its Hong Kong e-commerce site to:

  • 1. Maximize brand awareness of Cole Haan Hong Kong

  • 2. Drive quality website traffic to Hong Kong e-commerce site

  • 3. Increase conversions and online sales

Our Digital Marketing Solution

SEM

Display Ad

Social Media Ad (Facebook)

Shopping Ad

Campaign Effectiveness

2X
More Online Revenue
80%
Revenue Growth from New Customer
2X
Higher CTR Than Benchmark

What makes Cole Haan a successful digital marketing case?

  • Re-designed Cole Haan's previous strategy from traffic-driven to conversion-driven along the whole marketing funnel

  • Formed large-scale cross-channel awareness-oriented campaigns in the upper funnel to maximize exposure instantly

  • Utilized comprehensive ad formats to ensure higher exposure and encourage actions

  • Recommended Cole Haan to switch from valuing last click only to weighing each attributions along the conversion path to boost awareness and conversions

What Our Client Says

It has been an absolute pleasure to work with the AsiaPac team. They are not only master of digital marketing, but also bring the most up-to-date and personalized solutions and services to us. They provide excellent methods on how to drive traffic to our website and increase the brand awareness of Cole Haan.

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